Make the Most of Your First Impression

Operating a small business is a difficult job. Trying to juggle employees and their attitudes, payroll, consumables, rising gas prices, building leases, insurance, customer service and I think my brain just exploded! Small business owners are often the HR, Production, Customer Service, Shipping & Receiving, AP/AR, and Marketing Departments. You don’t have time to waste. Handing out ugly or cluttered business cards is just that, a waste of time. Business cards are often the first impression of the business. It is a representation of the business. If it looks sloppy, it looks like you do sloppy work. If it looks unorganized, you look unorganized. Make sure that you don’t cut corners on the business card. You’ll be amazed at the way you’re perceived. Make sure you are expressing the first impression that truly represents your business and those cards will become an incredible tool in new sales and leads.

Versatility is the Key

The printing industry, as with life, is full of variables.  Customers are often indecisive and are always right.  Last minute changes and shortened deadlines are as common as a Florida summer shower.  The ability to react, readjust and resume is often what sets the best apart from the rest.  Complaining doesn’t produce results, hard work and perseverance do.  Always do your best and never give up.  Life is going to give you lemons, what we do with them is up to us.

Small pickled lemons - a Moroccan delicacy

Small pickled lemons – a Moroccan delicacy (Photo credit: Wikipedia)