Make the Most of Your First Impression

Operating a small business is a difficult job. Trying to juggle employees and their attitudes, payroll, consumables, rising gas prices, building leases, insurance, customer service and I think my brain just exploded! Small business owners are often the HR, Production, Customer Service, Shipping & Receiving, AP/AR, and Marketing Departments. You don’t have time to waste. Handing out ugly or cluttered business cards is just that, a waste of time. Business cards are often the first impression of the business. It is a representation of the business. If it looks sloppy, it looks like you do sloppy work. If it looks unorganized, you look unorganized. Make sure that you don’t cut corners on the business card. You’ll be amazed at the way you’re perceived. Make sure you are expressing the first impression that truly represents your business and those cards will become an incredible tool in new sales and leads.

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